Pune 19 June 2015:
Just 1 year after launching, POPxo.com has become India’s fastest growing digital content platform for women. Reaching over 2.2 million readers in May, and over 7.3 million page views, POPxo has a finger on the pulse of the digital generation. The company continues to grow rapidly and innovate. The POPxo App is now available on iOS and Android. The recent launch of POPxo Hindi is an important milestone for the dynamic startup as it continues on its mission to become the digital best friend of every young woman in India.
POPxo, India’s fastest-growing digital content platform for women, announces the launch of the POPxo app. Available for free on the Apple App Store and on Google Play, the POPxo app is targeted at the more than 2.2m women who read POPxo each month. The POPxo provides an exceptional reading experience, with large, beautiful images, simple and one-click social sharing to the social networks that matter – especially Facebook and WhatsApp. It is optimised to load stories quickly on both wifi and 3G and includes a host of features only available on the app, from allowing readers to save articles to (coming very soon!) exclusive discounts on products from POPxo’s favourite brands
Priyanka Gill, Founder and Editor-in-Chief, says, “There are millions of young women in India who wake up every morning and reach straight for their phones, not for a newspaper or a magazine. They want to read about the things they care and worry about: relationships and friendships, fashion trends, shopping steals, life hacks, beauty DIYs. We talk to #RealWomen through fun, practical and witty content in a tone that they can relate to. And we deliver it in an easy and accessible way, through POPxo.com obviously, but also on the networks our readers are obsessed with: Facebook, Instagram, Twitter, WhatsApp. We have a highly engaged reader base and when we ask what they want next from POPxo, most of them have said an app – a place where they can get their daily fix of our unique content in the quickest, prettiest way possible”
POPxo’s audience is highly engaged – over 40% of readers return within a month. And it’s very focused – 91% of readers are women between the ages of 18-34. While 54% of readers are from Delhi, Mumbai and Bangalore, there are also impressive audiences in cities such as Chandigarh, Pune, Kolkata, Chennai, Ahmedabad, Indore, Jaipur and Kochi.
Co-Founder and CEO, Namrata Bostrom adds, “Brands love how focused and loyal our audience is, particularly in their engagement with POPxo on social media. We take a data driven approach to everything we do, relentlessly optimizing our content and figuring out the best ways to get our stories to readers. Brands see the impact of the campaigns we run for them. The results are measurable, transparent and immediate. The app is the next step in the evolution of POPxo. In the last two months we’ve launched Hindi, videos and now the app … And there’s so much more to come!”
Raoul Bostrom, Head of Product and Partnerships, POPxo.com added “We’re looking to build an app that’s an enhanced version of the POPxo.com website that readers already love. You’ll see a lot of app-only features coming soon – from shopping collections with exclusive discounts to “Ask POPxo”, for readers to get the answers to their pressing questions”
The POPxo app was developed in conjunction with technology partners Vaibhav and Saurabh Wadhwa of Define Labs and designer Karuna Harishanker.