92.7 BIG FM REFRESHES BRAND IDENTITY; UNVEILS NEW LOGO
National, August 31, 2015: India’s no. 1 radio network, 92.7 BIG FM has been a trend-setter in shaping an unconventional path for the radio industry. Over the years, the brand has carved its niche in the area of content, programming and brand led campaigns that have won it recognition across platforms. Taking a step forward, 92.7 BIG FM has launched a new logo which is contemporary, young, optimistic and fun, both in content and design.
Speaking about the new logo, Mr. Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited said, “At 92.7 BIG FM, our mission is to reach, engage and enrich the lives of India’s vast populace and we stand today as the largest and leading private FM Radio network with 45 stations. This logo is a step forward into a new world of excitement. We are very happy to enter this chapter and I am sure, we will set a new yardstick for success.”
Mr. Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited said, “It has been an incredible journey for all of us at 92.7 BIG FM. We have consistently offered the best content to our listeners, associated with brands to create ongoing, far-reaching, cross-platform content driven by great entertainment and received recognition by the industry for our efforts. We continuously challenge our prowess with campaigns that are thought-provoking, entertaining and creating an impact socially. The new logo is a positive change and we are looking forward to creating yet another benchmark”.
With its ground-breaking content and brand activations, 92.7 BIG FM, today, ranks second at an all-India level while reaching out to an astounding 43.2 million listeners per week. As the No. 1 radio station in 18 cities and at the No. 2 position in 8 cities, 92.7 BIG FM has successfully established leadership in key metros across the country. Having earned the Most Trusted Brand award, the radio network also went on to win multiple awards at New York Radio Festivals 2015, Golden Mikes 2015, Creative Abbys at the Goafest 2014 and India Radio Forum 2015.
92.7 BIG FM, with its differentiated approach has established itself as a curator of marquee shows such as Suhaana Safar with Annu Kapoor, Yaadon ka Idiot Box with Neelesh Misra, Retro Talkies with Sihi Kahi Chandru & Geetha, Carvaan-E-Ghazal with Talat Aziz, Se Shudhu Gaaner Din with Sabyasachi Chakraborty which have constantly been topping the charts. Through its wide reach across the country, 92.7 BIG FM has also created path-breaking on-ground initiatives championing various issues and causes across sectors related to the environment, education, empowerment, talent and entertainment. It’s unique properties include the BIG Green Ganesha, BIG Green Durga, Pani Bachao Life Banao, BIG Golden Voice, BIG Disha and BIG Junior RJ amongst others.
ABOUT RELIANCE BROADCAST NETWORK LIMITED
Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 Big FM – India’s No.1 FM Network with 45 stations, reaching over 4 crore Indians each week; Big Magic – which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor, with higher affinity in the Hindi heartland; Big Magic Ganga – the No. 1 regional Channel of Bihar and Jharkhand; Big Magic International – a channel targeted at the Indian Diaspora in North America; BIG Thrill – the destination for action entertainment; and Big Productions – its television content production division; For more information log on to www.reliancebroadcast.com