New Offering to Help Clients Realize the Benefits of Closing the Gender Gap and Creating Leadership Opportunities for Women
NEW YORK, March 29, 2016 – Burson-Marsteller, a leading global strategic communications and public relations firm, has announced a new offering focused on helping organizations take full advantage of the benefits associated with closing the gender gap and creating more opportunities for women to rise as leaders. Burson-Marsteller Advantage Women builds on increasing demand from current and prospective clients to develop powerful communications strategies to promote the value of gender balance in the workplace.
Burson-Marsteller is introducing this new offering as companies, governments, nonprofits and other organizations seek to balance gender roles in the workplace. Burson-Marsteller Advantage Women will help organizations in every industry develop and implement effective communications strategies related to gender parity.
“The role of women across every sector is growing dramatically, as it should,” said Donald A. Baer, Worldwide Chair and CEO, Burson-Marsteller. “In managing change within their organizations, in reaching out to all their stakeholders and in building strong reputations, all companies and other entities are increasingly communicating with and about women, and Burson-Marsteller Advantage Women builds on our well-established, deep expertise on all these fronts.”
Burson-Marsteller Advantage Women has three core components:
- Change – Change communications programs that help all levels of leadership recognize the importance of women in executive roles and gender balance across the workplace
- Reputation – Internal and external campaigns to demonstrate an enterprise’s understanding of and commitment to improving and enhancing the role of women, including executive communications strategies
- Marketing – Campaigns that reach women audiences as consumers, decision-makers and influencers
Burson-Marsteller’s research and data analytics capabilities, through sister company Penn Schoen Berland and Burson-Marsteller StudioB, are powerful components of Burson-Marsteller Advantage Women that will be used to develop evidence-based campaigns. This includes activities such as internal audits, perception analyses and research and message testing on women audiences to develop compelling, cutting-edge content to support campaigns.
“This is an exciting time for those of us who are committed to expanding opportunities for women,” said Karen Hughes, Worldwide Vice Chair, Burson-Marsteller. “Momentum is building for companies to increase their efforts and every CEO, board and leadership team will need to work to improve diversity in their organizations and better engage and connect with women. Burson-Marsteller Advantage Women is a response to clients and prospects that recognize the business and social benefits of greater diversity and want internal and external programs to better galvanize the power of women leaders and consumers.”
“More and more data show the business benefit to companies and boards that promote women leaders and have a commitment to diversity,” added Katarina Wallin Bureau, COO, Burson-Marsteller Europe, Middle East & Africa (EMEA). “Communications play a key role in building this competitive advantage. We have developed an offering that brings together our communications experts from across business sectors to develop strategies for organizations with gender parity and women’s leadership initiatives.”
Burson-Marsteller Advantage Women Global Leadership Team
Karen Hughes, Worldwide Vice Chair
Prema Sagar, Vice Chair, Burson-Marsteller, Asia-Pacific & Principal/Founder, Genesis Burson-Marsteller
Robyn de Villiers, Chair and CEO, Africa
Margaret Key, CEO, Asia-Pacific
Claudia Adriasola, COO, Latin America
Katarina Wallin Bureau, COO, EMEA
Nicole Cornish, COO, U.S.
Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services.