Genesis Foundation’s ‘Music for a Cause’ communications campaign wins in the NGO category at 2016 Asia Pacific Excellence awards



New Delhi, February 1, 2016 – Genesis Burson-Marsteller is happy to announce that its integrated communications campaign for Genesis Foundation has won Top Honours at the 2016 Asia Pacific Excellence Awards. The campaign has been adjudged as a winner in the Non-Government Organisation category of the awards, which recognise outstanding achievement in the field of Public Relations and Communications.


Genesis Foundation, a not-for-profit, has been raising funds for the treatment of critically ill under-privileged children. Prema Sagar is a Founder Trustee with the Foundation and has been actively involved to provide access to world-class medical care for abandoned and underprivileged children facing life-threatening ailments in the area of cancer, heart, thalassemia, organ failure and extreme deformities. Genesis Burson-Marsteller’s integrated communication campaign, Music for a Cause’, includes a series of unique, participative musical events where people come together to indulge in their love for music, while contributing to a cause.


Prema Sagar, Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis Burson-Marsteller, Genesis Burson-Marsteller, said, “It’s a great feeling to realise that our work is directly contributing by providing critical medical intervention to these children and giving them a chance to live. This campaign has provided more people with the opportunity of knowing about the Foundation’s work. To win industry awards over and above this, is fantastic. On behalf of the entire Genesis Foundation and the Genesis Burson-Marsteller team, my colleagues and I am extremely thankful for this honour.


About Genesis Burson-Marsteller:


Genesis Burson-Marsteller is a leading public relations and public affairs consultancy that delivers integrated communication services to some of the best global and Indian companies. Our focus is on creating real measurable impact on our client’s business through evidence based, ideas driven and result oriented campaigns. We have created a network across South Asia which includes wholly owned offices in seven of India’s key metros and a strong affiliate footprint in over 200 cities across India and in neighbouring countries like Bangladesh, Bhutan, Nepal and Sri Lanka.



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